Case IH has appointed Univern Enterprises (Pvt) Ltd as its official distributor in the Republic of Zimbabwe. The new dealership was officially celebrated during the annual Case IH Distributor Meeting for Africa and the Middle East recently held in Sankt Valentin, Austria. Furthermore, on April 26th and 27th a special launch event was organized by Univern Enterprises to introduce the brand to its customers and to promote Case IH products and advanced farming technologies.
“We are very excited about this collaboration,” says Jason Smith, of Univern Enterprises t/a Southern region trading company. “We are taking the market by storm reintroducing the Case IH brand in Zimbabwe. With its advanced farming technologies and equipment solutions, we intend to drive substantial changes and evolution in the country’s farming methods.”
In Zimbabwe the agricultural sector provides livelihoods to 80% of the population and contributes for up to 18.5% to the Gross Domestic Product. The country is one of the world’s biggest suppliers of tobacco but also sugar and cotton are important crops, in addition to other crops for food production. Although the majority of farmers are still engaged in subsistence practices, the Government is investing significantly to promote the transition toward more advanced farming methods and mechanization.
“Agriculture is the backbone of the Zimbabwean economy,” says Paul Duffy, Case IH Southern Africa Business Director. “With our extensive knowledge, a full range of powerful and reliable agricultural equipment and the excellent support of our dealer, we are ready to sustain the local Government and private sector’s efforts to revitalize the country’s agricultural sector.”
Established in 1996, Univern Enterprises is trading as Southern Region Trading Company. With headquarters and a 5,000 sqm service and parts centre in Harare, the company is able to provide high-quality sales, after-sales and technical support to assist customers throughout the country.
“Our focus is to offer the highest quality support to our customers,” says Smith. “We have developed our own in-house management system, which is the only one of its kind in Zimbabwe and one of the few available in Africa. This way, we can track automatically the equipment and their maintenance needs. We also offer a 24/7 call centre and a parts centre well stocked.”