Fendt have just confirmed their full lineup of machinery for LAMMA 2015. But the brand, traditionally known for its dominance of the high horsepower sector, is now also looking to smaller farms as an opportunity to continue its market share growth.
Fendt, a major force in the high horsepower sector of the market, will use LAMMA to showcase the Fendt 300 S4 and 500 model ranges, aimed firmly at the smaller arable and mixed farms. This coincides with a major push to engage with farmers in these sectors.
“Fendt is known for its class leading frugal fuel economy, superb residual value, and overall superb cost of ownership packages” comments Martin Hamer, National Sales Manager UK and Ireland. “However, we see great opportunities in talking to not only arable but also mixed farmers about the fantastic value Fendt can offer to their enterprises too. Whilst our traditional larger arable machines come fully stocked, we are looking at an alternative approach whereby we offer three packages of machine – entry level Power, middle spec Profi, and top end Profi Plus, with the latter being more akin to the traditional Fendt offering of a fully specced machine”
Fendt are confident that the 300 S4 and 500 models will find favour with new customers. “Farmers of all sectors are always telling us that Fendt meets their criteria for reliability, cost of ownership and performance” continues Mr Hamer.” We have listened to those who tell us that they need other options in the lower horsepower brackets, and therefore have launched this new strategy with three specification levels to allow more choice in this competitive sector of the market”
Now with over one full season of both grass and maize behind it, Fendt’s Katana forage harvester has performed extremely well, both in the field, and on dealer’s order pads. “Retail orders have more than met our plan” comments William Judge, National Sales Manager for AGCO Harvesting. “ The Katana has performed consistently well against all competitors, and all our retail units have of course been conquests from the competition, due to Fendt being a new entrant in the market. Our support infrastructure has been proven to be rugged and reliable, and we are eagerly awaiting the other machines in the Katana range, due for the 2015 season”
Overall, the Fendt team are in positive mood, as the brand seeks to strengthen its overall market share in the UK and look forward to meeting progressive farmers at LAMMA to discuss how Fendt can best fit into their farming business model.
Visit Fendt on the AGCO stand at LAMMA – B12