At the SIMA show Kongskilde announced its new One Brand Strategy In the future all products from Kongskilde will carry the Kongskilde name and brand to pave the way for further expansion on the global agricultural market.
All agricultural machines and solutions from Kongskilde will carry the new unified identity. Previous brand names like JF, Becker, Nordsten, and Howard will no longer be marketed as separate brand names. Furthermore, the red company colour of Kongskilde will be adopted for all agricultural products and solutions.
The introduction of the Kongskilde One Brand Strategy is part of a large-scale process where factories, sales companies and administrative functions have been integrated in order to form a more streamlined Kongskilde. The subsidiaries Becker in Germany and Howard in Spain are already fully integrated in the company, as the company names have been changed to Kongskilde. Furthermore the distribution of spare and wear parts has been centralized.
“We are very excited about the introduction of our new strategy. It expresses our move towards a more visible Kongskilde brand, creating solutions that improve the bottom line for farmers” states Ole Gade, CEO of Kongskilde Industries A/S, and continues:
“By focusing on one brand it is our ambition to visualize the long line of synergies that all customers will benefit from in the future, like enhanced product development efforts, an increased flow of new products, fast and competent support and precise deliveries of spare parts.”