Farmers, contractors and other rural businesses looking to improve their bottom line have an excellent opportunity to quiz hundreds of manufacturers and suppliers of farm machinery, equipment and agricultural services when the LAMMA show returns to Peterborough in January.
The event has cemented its reputation in recent years as being the biggest and best of its type. Last year more than over 850 exhibitors provided an unmatchable array of equipment and expertise for over 40,000 visitors.
With exhibitor bookings for LAMMA ’18 matching last year’s pace, visitors are in for another unmissable event. LAMMA is now recognised as the place to do business, and many farmers will be looking to take advantage of the change and opportunities that lie ahead through considered investment in machinery and systems that can help reduce costs and/or raise productivity.
Elisabeth Mork-Eidem, group head of events at Briefing Media, which owns LAMMA
Show, said the event continued to grow in size and stature and remained a key diary event for the industry, in the UK and beyond.
“LAMMA is a highly informative event, while retaining its informal, friendly atmosphere. It is a great place to talk through new opportunities and to make new contacts, and also to catch up with old friends.
“Last year we heard of many positive conversations that resulted in a significant amount of business, and we fully expect that to continue at LAMMA ’18 as key decision makers across agriculture continue to gear up for the future. It’s shaping up to be another excellent event.”
Most leading manufacturers will be attending, many showing new tractors, combines, drills and cultivation equipment.
In addition, LAMMA’s ethos of hosting smaller agricultural engineering and machinery companies from across the UK continues, giving visitors access to a vast array of innovative products.
The popular Workshop Area returns, offering supplies to suit simple repairs to sophisticated projects, as does The Dealers’ Den, with its plethora of second-hand kit.
Although LAMMA’s core business is machinery and equipment, other sectors including agronomy, business and farm management advice also feature.
A new Farm Safety Zone, sponsored by leading health and safety consultancy Safety Revolution, is being introduced to help reduce the high number of deaths and injuries on UK farms.
The zone will host a series of talks with specialists from Safety Revolution and the wider industry, enabling visitors to access the most current health and safety information and specialist advice.
Professional development continues to feature strongly at LAMMA, which has become a platform for knowledge exchange. Visitors will be able to collect six BASIS and two NRoSO points on both days of the event.
For the first time at LAMMA, visitors will also have the opportunity to collect points for the Dairy Pro training and development programme. Two points per day are available for attending and extra points are offered on certain exhibitor stands.
Details of how to collect points at LAMMA ’18, including which exhibitors will be partaking in knowledge trails, will be available in the Visitors section of the LAMMA website.
With so much going on, key sectors are zoned around the showground to help visitors find what they need with the minimum of fuss. Livestock supplies, forage machinery and associated equipment are grouped together as is post-harvest technology and roots machinery.
To help plan their trip to LAMMA, those intending to visit can sign up for the event newsletter to find out all the latest show news and exhibitor updates (go to www.lammashow.com and click on the newsletter sign-up sidebar).
Details of the new LAMMA ’18 app will also be available on the website. This follows last year’s successful app launch, which was downloaded by 5,000 visitors who benefited from a range of features, including exhibitor search and directions, to help them make the most of the show.
Visitors also have access to free Wi-Fi across the site at designated hotspots, to ensure they can use the app as well as browse the internet.
For further information on LAMMA ’18 go to www.lammashow.com. You can follow LAMMA on Twitter – @lammashow – or on Facebook at https://www.facebook.com/lammashow