The owners of Q F Tractors have been forced to make a promise to a court not to make misleading statements when selling their goods.
Alan and Christine Farrow, who run QF Tractors from Wilberfoss in Yorkshire, appeared before York County Court and were forced to give legally binding undertakings promising that from 27 May, 2015 they will not make misleading statements when selling tractors or other forms of agricultural machinery.
The summons, brought by East Riding of Yorkshire Council’s trading standards team, came following a number of complaints, stretching back over several years, from customers in the UK, Europe and Africa. They alleged that some items sold had been wrongly described and of poor quality.
This is not the first time that QF Tractors have had discussions with Trading Standards. In June 2011, under the Business Protection from Misleading Marketing Regulations 2008, the pair gave a formal promise to the council’s trading standards team, not to mislead their customers. However, shortly afterwards, Trading Standards continued to receive complaints, prompting further action, which resulted in this court hearing.
Councillor Shaun Horton, portfolio holder for community involvement and partnerships at East Riding of Yorkshire Council, said: “The approach that the council’s trading standards team has taken with this trader shows we will not tolerate businesses which operate in such a way as to mislead their customers into purchasing goods which are of poor quality.”