The Valtra T234 has won the prestigious Red Dot Design Award in the Product Design category (Red Dot Award: Product Design 2016). The Red Dot Design Competition is the biggest and one of the most respected design competitions in the world. Over 5200 products from 57 countries were entered in this year’s competition, and the jury comprised 41 independent design industry professionals from around the world.
The Valtra T4 Series is the result of seven years of research and development. It is also the first product in the completely new model generation in which the latest technical innovations and the new generation design language have been brought together. In addition to creating the clean lines of the exterior, the design work focused especially on usability, ergonomics, safety, durability, serviceability and productivity of the machine.
Valtra has a long tradition of employing advanced industrial design in its products since the 1960s. In addition to creating attractive tractors, industrial design has always been applied to improve the working conditions of tractor operators and productivity. Over the decades the basic principles of Scandinavian design have played a vital role in creating Valtra’s high-quality and respected brand.
Valtra’s fourth generation tractors have been sales successes since their launch and won numerous international awards. The N4 Series was named Machine of the Year 2016 and won the Golden Tractor for the Design 2016 award, while the T4 Series was named Machine of the Year 2015.
The Red Dot Design Competition began in the 1950s and awards are given in three categories: Product Design, Communication Design and Design Concept. This year’s Red Dot Design Award will be presented on 4 July at the Aalto Theatre in Essen, Germany.