GRI Launches Landmark tread design with GREEN XLR EARTH 65+

• GRI has launched its GREEN XLR EARTH 65+ radial agriculture tire at the SIMA 2022 exhibition in Paris, France, in line with its agenda to drive sustainability lead innovation in specialty agriculture tires

Incorporating an innovative tread design that creates a Virtual Rib, the GREEN XLR EARTH 65+ subscribes to the GREEN XLR EARTH Series, which is developed to protect and nurture the soil. It is produced with 37.5% sustainable materials, while delivering on superior functional properties to drive high performance and productivity for tractors across global markets.

The distinguishing feature of the Virtual Rib sets the GREEN XLR EARTH 65+ apart from other 65 series radial agriculture tires. It provides enhanced driving comfort both on, as well as off road and improves steering precision and guidance for tractors at higher speeds. More importantly, the innovative curve of the lug angle at the center has been designed for improved fuel efficiency and greater off-road traction to enhance tire life span.

Prabhash Subasinghe, Managing Director of GRI said, “The ambition to innovate aggressively in the space of sustainability led specialty tires continues to grow within GRI, owing to its significant positive impact on the environment, the farming community and society at large. The feedback received so far by farmers who are currently testing the tires on the field have further encouraged us to continue this trend of innovation. More and more, the future of specialty tires will depend on the incorporation of earth friendly value propositions to help reduce the carbon footprint further. We are happy to have already begun this journey well ahead of the game.”

Dr. Mahesha Ranasoma, Chief Executive Officer of GRI said, “The innovative tread design of the GREEN XLR EARTH 65+ is borne out of extensive R&D and the virtual rib created as a result, is proving extremely beneficial in tests relating to performance and comfort for tractors used on farms. More importantly, it protects not just the soil, but also the future of generations to come. We are proud to be leading this mission in producing one of the world’s first and most earth-friendly agriculture tires, and we look forward to continuing to sustain this momentum we have created.”