- New Holland demonstrated an immersive showroom experience in the metaverse, allowing visitors to access a simulation and see how they can browse, customize, and purchase a tractor inside an interactive virtual showroom at the CES show
- The virtual experience focussed on the T4 Electric Power prototype, New Holland’s all electric light utility tractor
The focus at CES in early January was New Holland’s electric prototype tractor, presented at CNH Industrial Tech Day at the beginning of December 2022.
The company has a tradition of developing alternative fuel tractors to reduce agriculture’s environmental impact and is already producing its larger T6.180 Methane Power, which is gas fueled using a modified diesel engine. But for smaller, lighter work a different solution is required, hence the development of the T4 Electric Power, the industry’s first all-electric light utility tractor, with autonomous features to further help farmers work more efficiently.
The tractor has been developed between CNH Industrial engineers in the USA and Italy and strategic partner Monarch Tractor, an electrified ag innovator based in California, USA. It is designed to find a place on all types and sizes of farm, and it was created with important key features in mind: runtime of the battery and performance, while maintaining a sustainable approach that would reduce the machine’s emissions, noise levels and its overall environmental impact.