New Holland supports three forward-thinking farmers with machinery in Up to Speed scheme

  • The successful applicants to the Up to Speed joint initiative by New Holland and The Prince’s Countryside Fund win the use of the brand’s equipment for a year
  • New Holland Agriculture has partnered with The Prince’s Countryside Fund (PCF) for the second year in the Up to Speed joint scheme, which aims to support young farmers, new entrants, or those looking to make a difference in their local community but would otherwise not have access to this type of farm machinery.

This year’s successful applicants, Isobel and James Wright, Sam Walton, and James Miller won the use for a year of a TH telehandler, a T6 tractor and a Boomer compact tractor respectively.

“It’s great to have the support of New Holland and The Prince’s Countryside Fund as without the use of the machine I was expecting many late nights, I will now get more time to spend with family whilst our business grows,” said James Wright, who will be using the TH telehandler on his farm.

Established in 2010 by HRH The Prince of Wales, the PCF is the only UK-wide charity that empowers family farms and rural communities to survive and thrive. The Up to Speed scheme, alongside its Farm Resilience Programme and Farm Support Groups Initiative, forms part of the PCF’s strategy to support thriving family farms, to ensure farmers have access to immediate, local and practical support and a path to a sustainable future. The partnership between New Holland and the PCF began in early 2020, and the second year of the Up to Speed scheme proved just as popular as the first, with farmers applying from all reaches of the UK.

Keith Halstead, Executive Director of The Prince’s Countryside Fund said: “We were so impressed with the quality of applications this year and are delighted to have chosen three worthy winners. We hope that each will be able to build their farm business through this tremendous opportunity. Our thanks go to New Holland for working with us to make a positive difference to the working lives of each of our winners.

Mark Crosby, New Holland Marketing Manager for UK&ROI, said: “New Holland are delighted to continue our partnership with The Prince’s Countryside Fund for a second year, allowing us the opportunity to support and work alongside three very enthusiastic and talented winners. The volume of applications and competition between them for each machine was even stronger this year. It was so inspiring to meet such talented individuals and learn of their plans, to understand firsthand the difference the loan of a new machine would bring to their business over the next twelve months. We, at New Holland, remain very keen on championing our winners as industry ambassadors, and are proud to back local production with our British built tractors. Our huge congratulations go to Isobel and James, Sam and James and we look forward to working closely together over the coming year.