New Midlands Dealer Appointed
Merlo has announced the appointment of Henton & Chattell Ltd as an authorised dealer, effective 1st September 2025. The Nottingham-based company will represent the Merlo brand across the Midlands and East Midlands, operating from newly acquired premises in Newark, Nottinghamshire, formerly occupied by Farmstar.
This strategic expansion builds on Henton & Chattell’s long-standing commitment to quality and service. Founded in 1931, the company has been a Kubota dealer since 2023, and has rapidly strengthened its agricultural offering, complementing its well-established presence in the professional groundcare and garden machinery markets.
With over 11,000 square metres of warehousing, a team of around 100 employees, and a track record of innovation and customer service, the business is now poised to bring its strengths into the agricultural machinery sector through its partnership with Merlo.
“We’re delighted to welcome Henton & Chattell to the Merlo agricultural network,” commented Owen Buttle, National Sales Manager at Merlo UK. “Their strong infrastructure and customer base, and proven ability to deliver across both professional ground care and agricultural sectors make them a natural fit for our brand. This partnership further supports our mission to provide innovative solutions and outstanding service to Merlo users throughout the region.”
Peter Chaloner, Managing Director at Henton & Chattell, added: “Our team is excited to expand our offering and support our customers with Merlo’s premium range of telehandlers. The opportunity to grow with a family-owned, engineering-led manufacturer like Merlo aligns perfectly with our values and long-term ambitions.”
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