Win a quad or UTV for a year with “Great British Farm Off” initiative

  • Taking inspiration from the UK’s hard-working farmers, Polaris UK has introduced a new social media initiative titled “Polaris’ Great British Farm Off”, inviting farmers to showcase the work they do to be in with a chance of winning a Polaris vehicle of their choice for a whole year*

Running from 15th January 2024 to 31st July 2024, farmers are invited to take part in the competition by signing up online at, and posting content across their social media platforms that showcases what they get up to on a day-to-day basis, and demonstrates why they should be crowned winner of Polaris’ Great British Farm Off.

Richard Coleby, National Sales Manager at Polaris UK, said: “British farmers are the epitome of hard work, so, this year, we wanted to do something that shows our support of British farmers – and what better than giving away one of our vehicles to use around the farm? We are well aware of how powerful social media is as a storytelling outlet, so we welcome farmers to sign up so we can follow their story. We’re excited to see what everyone’s up to and who best deserves to win one of our vehicles this year!”

SIGN UP:  on Polaris Basecamp here – making sure you note your social media handles so Polaris can follow your content during the competition timeframe.

POST: content across your social media: There is no limitation on what you can post – please read our content guidelines for more information on what content will  be considered when deciding the winner of the competition. For every post, please use the hashtag: #POLARISGBFO.

All content posted between 15th January 2024 and 31st July 2024 will be considered. After 31st July 2024, Polaris will assess all social media activity by those who have signed up, and decide on the winner.

Polaris will announce and contact the winner by 16th August 2024, with vehicle delivery estimated for early September.

Any farmer is welcome to take part; including those who have years of experience with Polaris, owners of off-road vehicles of any brand, and those who have never even seen or sat in a Polaris vehicle. Participants must be located in the UK, age 18+, and have at least one social media channel to be able to post content within the timeframe of the competition.

* Excludes the Ranger XP Kinetic and crew models.

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