1000 Maxxums and counting: why this multi-purpose tractor is a hit in Africa

  • The popularity of Case IH Maxxum® tractors has continued to climb in Africa as the brand announces that more than 1000 units have been sold on the continent since 2016
  • With models ranging from 112 to 141 horsepower, the Maxxum is a multi-purpose tractor that fits in well with many of the farming operations required in Africa

Marcin Ruppert, Case IH Marketing Manager for Africa and Middle East, said the Maxxum’s popularity continues to grow year-on-year, especially as a great land preparation tractor due to its reliability and robustness.

“Since 2016 we’ve sold over 1000 Maxxum tractors in Africa, and each year the number gets higher,” he said.

“In 2020, even with the challenges presented by the pandemic, we saw our highest sales of Maxxum tractors on record—and that’s testament to the suitability of Maxxum tractors for African conditions.

“The Case IH brand is well-known and trusted, and Maxxum tractors offer the expected level of reliability and productivity built in a simple, affordable package that provides the power, fuel economy and features that African farmers want, without fuss or over-engineered technology,” he said.

Designed for maximum operator comfort and productivity, the Maxxum’s SurroundVision cab provides panoramic views and ergonomically placed controls. The large, comfortable and quiet, best-in-class cab offers plenty of legroom, air conditioning, dual wide-opening doors and a host of user-friendly features, including an easy to understand instrument panel on the dash displaying critical information at-a-glance and an optional seat-mounted, factory-installed joystick for ergonomic loader operation.

A foldable ROPS option is also available on Maxxum 110 and 125 models, for working in cramped spaces or under lower ceilings, or for better-suiting operators who are more frequently getting in and out of their tractor.

Regardless of the configuration chosen, the controls are logically arranged to ensure operators can become immediately familiar with the control layout.

Maxxum tractors have several transmission options available to meet the specific demands of any operation, whether that’s simplicity, maximum field working gears, transport fuel economy or versatility.

“The Maxxum really is a workhorse. Proven in fields across Africa, both in our testing and on customers’ farms, people can trust that this tractor will deliver what it promises,” Mr Ruppert said.

“Plus, it’s backed by the Case IH dealer network. All our dealers understand the needs of farmers in their areas, plus they’ve got the knowledge and training, as well as access to the genuine spare parts needed to keep these tractors working when they’re needed most.

We’re in constant contact with our global engineering teams and are proud of our ability to make product improvements that enhance our customers’ productivity.”