2024 Dealer of the Year Awards 

New Holland has announced the winners of the 2024 UK and Ireland Dealer of the Year Awards, which celebrate the accomplishments of their dealer network across the UK and Ireland. 

The presentation of thirteen awards recognises the dedication, performance and service quality of the dealer network. 

 
The UK awards were announced at the UK Dealer Meeting, on Tuesday 11th February at 
the Basildon Tractor Plant. 

The Irish award was announced at the Irish Dealer Meeting, on Wednesday 29th January at The Johnstown Estate, Co. Meath. 

 
The Dealer of the Year Award 2024 winners include: 
• Overall, UK Dealer of the Year – Lloyd Ltd 
• Ireland Dealer of the Year – M&S Machinery 
• Medium Dealer of the Year – Agricar Ltd 
• Small Dealer of the Year – T Alun Jones & Son 
• Tractor Dealer of the Year – Ravenhill Ltd 
• Combine Dealer of the Year – Russells Ltd 
• Hay and Forage Dealer of the Year – Lloyd Ltd 
• Telehandler Dealer of the Year – Ernest Doe & Sons Ltd 
• Precision Farming Dealer of the Year – Haynes Agricultural Ltd 
• Implement Dealer of the Year – Agricar Ltd 
• Construction Equipment Dealer of the Year – Lloyd Ltd 
• Parts Dealer of the Year – Agricar Ltd 
• Customer Experience Dealer of the Year – Rea Valley Tractors Ltd 

 
David Rapkins, Business Director, UK and ROI, said “I would like to extend my 
congratulations to all the 2024 New Holland Dealer of the Year Award winners. These 
awards are part of an ongoing program to highlight the achievements of our dealers, as 
well as acknowledge their dedication and commitment to the New Holland brand.” 

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