Bespoke Flagship at the Royal Highland Show
Massey Ferguson will return to the Royal Highland Show highlighting the customisation options available to buyers on its full tractor lineup, with a new MF 9S.340 tractor featuring several optional extras available through the MF By You.
The tractor has been finished in a striking metallic red livery, with MF’s sabre styling, now a familiar family feature across the brand’s machines. It also features black coated wheel rims, athermic window tints to reflect the sun’s radiation away from the cab and the operator, smart phone armrest holder, and focal speaker upgrade.
Lindsay Haddon, Advertising and Sales Promotion Manager – Massey Ferguson UK, IRL and Middle East, says the tractor demonstrates how small additions during the build stage can improve everyday efficiencies for operators.
“We’re delighted to have this MF 9S at the Royal Highland Show. The striking colour, set off with the black wheel rims and in cab options, shows how versatile the MF By You studio is to tailor new tractors to your exact specifications.”
On the stand is the recently launched MF 5M with a loader; MF’s Activa 7345 S combine with MF 5.5m FreeFlow header; various tractors from an MF 1755 up to an MF 8S.265 DVT; the range of grassland implements; and a duo of MF’s balers, with the MF 4160 V round baler and an MF 2234 large square baler on show.
“The Royal Highland Show remains a key fixture in our farming calendar. Scotland is an incredibly important market for us and to have our dealers on stand, talking to customers and building relationships, is very positive, especially as farming has taken plenty of punches in the last 12 months,” concludes Lindsay.
Massey Ferguson will be on stand H 110 (A).
Related news: