- Tractor introduced in 1923 celebrates its 100th anniversary
Case IH has kicked off global celebrations honouring the 100-year anniversary of the Farmall tractor. The iconic Farmall model was initially introduced in 1923 as the all-purpose tractor designed to revolutionize the agriculture industry.
This celebration will take place during a year-long, multi-faceted campaign anchored in the concept of Farmall being “The One For All”. Through social media, video stories and a dedicated microsite, everyone will get the opportunity to learn more about the history and continuous evolution of Farmall.
“In 1923, we set out to design a tractor that could replace horses, and today, our Farmall still serves as the workhorse on farms across the globe,” said Scott Harris Case IH global brand president. “Generation after generation, Farmall has been a symbol of modern farming, and we’re excited to bring these stories to life over the course of 2023.”
With the reintroduction of Farmall in 2003, Case IH has continued to expand the lineup of products spanning from 31 to 105 horsepower. The global Farmall legacy continues today with more than 30 models to choose from, and this iconic tractor series will continue to evolve alongside the customers who made this milestone possible
“Case IH is committed to creating a sustainable and productive future,” continued Scott. “We are proud to have 100 years of Farmall as our legacy and we’re excited to be looking towards the next evolution of this tractor and what it will mean for our community of farmers worldwide.”