- Internationally acclaimed gaming series Farming Simulator has chosen leading machinery event LAMMA 2024 as the first ever UK venue for its esports league
Sarah Whittaker-Smith, Event Director at LAMMA said: “The world of esports may be new to some in our industry, but we know that a lot of farmers are also gamers. Many finish work on the farm, then go home to pick up their controllers and play in the evening. With more than 150 farming brands and big machinery names also getting involved, LAMMA is the perfect place for Farming Simulator League’s first UK event.
“This competition brings something totally unique to LAMMA 2024, and we can’t wait to put it in front of a new audience.”
The Farming Simulator League event will take place across both days of the show, with teams of three players each competing live from the League Theatre in the NEC, aiming to survive multiple knock-out rounds to reach the final.
During the competition, players earn points by manoeuvring tractors and other equipment over hilly terrain to deliver bales into their team’s barn, as well as by harvesting grain from a field using combines, tractors and trailers. Various other game elements and challenges impact strategies over the 10 minutes of game play, and the team with most points at the end wins. A full description of Farming Simulator League and its rules can be found here.
With more than 30 million units sold worldwide, Farming Simulator is a genre-leading phenomenon. Farming Simulator 22 features more than 150 agricultural brands like Case IH, Fendt, Massey Ferguson, New Holland, and Valtra. The series celebrates its 15th anniversary in 2023, and since its launch as a niche product for farming enthusiasts, it has developed to include multiplayer mode, mobile and console versions, esports, and most recently crossplay-multiplayer ability. Users are also able to create their own modifications to the game, with 2.5 billion “mod” downloads over the course of the series.
“Farming Simulator is about growth – and with our attendance at LAMMA, we continue to cultivate our international presence and even put new seeds into the soil by expanding the Farming Simulator League. We’re very happy and look forward to meeting new interested farmers and players in the UK,” says Boris Stefan, Head of Publishing at GIANTS Software.
Neil Macer, Case IH Marketing Manager, UK & Ireland, said: “As a manufacturer featured in Farming Simulator, here at Case IH we’re very excited to see the Farming Simulator League taking place at LAMMA ’24. We are looking forward to showing visitors the latest red innovations on our stand, some of which will be coming to FS very soon!”
Craig Bryson, Sales Territory Manager North for Krone UK, said: “Having Farming Simulator at LAMMA will be great addition bringing something new and exciting to the event. Here at Krone, we are proud to have our machines involved in Farming Simulator; they have our most up to date models and are incredibly realistic. Being at LAMMA will give players of the game a chance to experience the machines first hand such as the BiG M 450, BiG X and BiG Pack Gen5 baler.
“As a long-standing fan of the game, I now enjoy playing it with my two sons (6&9) who are obsessed with all aspects of the game. I look forward to visiting the stand and reporting back to the boys.”
Visitors to LAMMA will be able to watch the competition live in the theatre and try the game for themselves on the Farming Simulator stand 11.290.
Registration for free tickets is now available on the LAMMA website. Additional details will be released about LAMMA 2024 over the coming months. Those wanting to be the first to know updates about the show can sign up for the event newsletter here