Family run South West dealership marks 40 years

  • Masons Kings, a well-known, family-run agricultural and turf machinery dealership, that operates across the South West, recently marked four decades of steadfast service to the industry and to domestic customers

John Deere visited Masons Kings to present an award to recognise the fantastic accomplishment of providing top quality products and services for 40 years. The day reflected on the company’s history and the challenges they have overcome in a dynamic agricultural and turf landscape.

Established in 1984 as a John Deere dealership situated initially at Harcombe Cross Petrol Station, Chudleigh, the company has evolved and grown remarkably over the years.

In 2009, Masons merged with Kings. This strategic merger not only solidified their position in the market but also marked the addition of the Exebridge depot to their expanding portfolio. The result was a vast increase in knowledge and experience, available to all customers. The Parts Department, is a testament to this wealth of experience, boasts a team of advisors with a collective experience exceeding 50 years.

Fast forward to 2024, and Masons Kings stands as a formidable presence with depots located in Devon, Somerset, and Cornwall. The company now has a team of over 120 staff and a turnover of £48 million. According to the recent Farmers Weekly report the company now ranks as the 30th largest dealer in the UK.

They attribute their success to the early adoption of technology, a commitment to quality products and services, and prioritising in keeping their team well-informed and fostering enduring relationships with new and existing customers.

Roger Prior, Owner & Director at Masons Kings said: “Masons Kings remain committed to their steadfast motto: “Providing Premium Support For Premium Products.” This commitment not only reflects our past achievements but serves as a guiding principle for future endeavours in serving and supporting the needs of our valued customers and the community.”

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