New Holland Braud harvesters and straddle tractors achieve Origine France Garantie certification

  • New Holland achieves French accolade for self-propelled grape and olive harvesters and straddle tractors built in its French plant of Coëx
  • Awarded in recognition of more than 40 years of manufacturing quality at the French plant
  • The Origine France Garantie certification was created in 2010 by the Pro France association

The Origine France Garantie (French Origin Guaranteed) label certifies the provenance of the New Holland self-propelled grape and olive harvesters and straddle tractors manufactured in the French plant of Coëx. It also provides clear and objective traceability information.

The certification has been obtained for its whole range of self-propelled grape and olive harvesters and straddle tractors designed and manufactured in France, as a recognition of the more than 40 years of manufacturing quality at its New Holland Centre of Excellence in Coëx, in the Vendée region of France.

New Holland initially achieved the certification for its compact range of grape harvesters (8030L and 7030M) in 2017 and then gradually extended the number of models certified.  This year the independent certification body, Bureau Veritas, has extended this recognition to the entire range of products manufactured at the Coëx facility.

Richard Mesnil, Coëx Plant Manager and Head of Grape Harvester Production stated: “All of us at the Coëx Centre of Excellence are very proud of this certification. We work every day to deliver the highest manufacturing standards to our customers around the world. This Origine France Garantie label is an important recognition of our unflagging commitment to excellence.”

Thierry Le Briquer, Grape, Olive and Coffee Global Product and Platform Manager, added: “This certification highlights New Holland’s strong heritage in serving grape, olive and coffee growers around the world, and its deep roots here in Coëx, the birthplace of our Braud grape harvesters.”

The Origine France Garantie certification was created in 2010 by the Pro France association – which brings together manufacturers and professional organisations – to provide customers with clear information on the French origin of their product, promote French industrial know-how in the domestic and international markets, and raise the profile of companies who manufacture in the country.

 

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