Organisers claim LAMMA 2025 will be the best show yet

• The UK’s winter machinery event, LAMMA 2025, promises to be a record-breaking showcase of innovation, technology, and expertise for the farming community

Set to take place 15-16 January 2025 at NEC Birmingham, this year’s show will feature over 600 exhibitors from across the agricultural sector, unveiling the latest advancements in farming machinery and technologies. With an expanded exhibition space, exclusive product launches, and a packed schedule of activities, LAMMA 2025 is a must-attend event for anyone in the industry.

From tractors and combines to arable and grassland machinery, LAMMA 2025 will feature the best in agricultural technology. Visitors will enjoy exclusive machinery launches, UK debuts, and live demonstrations, giving them hands-on insight into cutting-edge equipment from renowned brands like JCB, Fendt, Massey Ferguson, and New Holland.

A key highlight for 2025 is the return of KUHN Farm Machinery, attending for the first time since 2020. Speaking about the decision to return, KUHN UK Managing Director, Sian Pritchard, shared: “the show’s increasing popularity and wide-ranging audience were major factors in returning to the event for the first time since 2020.”

LAMMA 2025 is more than an exhibition – it’s a hub for knowledge-sharing and professional growth. A comprehensive seminar and workshop programme will bring together thought leaders from across the agricultural sector to discuss critical topics such as sustainability, AI, automation, and market trends. Sarah Whittaker-Smith, Event Director, emphasises the event’s value: “LAMMA is the UK’s premier platform for agricultural machinery and innovation. With more exhibitors and product debuts than ever, this year’s show is an unmissable opportunity for learning, networking, and discovery.”

In an exciting crossover of farming technology and gaming, the internationally acclaimed Farming Simulator series will make its return to LAMMA. With over 30 million units sold worldwide, Farming Simulator 22 highlights iconic agricultural brands like Case IH, Fendt, Massey Ferguson, and more. Visitors can explore the game’s latest features and dive into the evolution of virtual farming.

The much-loved Demo Arena is back, offering visitors the chance to see state-of-the-art machinery in action. Watch as top manufacturers like JCB and Valtra demonstrate their newest developments, showcasing how their equipment is transforming farming operations. Whether you’re looking to invest in the future of your farm or gain inspiration for your next upgrade, the Demo Arena is the place to be.

LAMMA 2025 is upping the ante with a thrilling competition: attendees will have the chance to win a Polaris RANGER Diesel, a vehicle valued at over £24,000. Designed to handle the toughest conditions and meet the demands of UK farms, this ultimate workhorse combines rugged durability with unmatched versatility.

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