Territory Expansion for Northern Dealers
Case IH is strengthening its dealer network across Yorkshire, Lancashire, and Cheshire, reinforcing its commitment to delivering service, support, and product availability to customers in these key regions of Northern England.
Townson Tractors is a longestablished, familyrun dealership that is expanding its Hellifield depot to become a dualbranded location, adding Case IH alongside its existing New Holland offering. Known for its strong customer relationships and handson approach across the Yorkshire Dales, West Yorkshire, and East Lancashire, Townson Tractors Ltd will provide comprehensive sales, service, and parts support throughout these territories.
The appointment of Townson Tractors Ltd ensures local expertise tailored to the livestock and agricultural contracting operations in the area,supporting stronger regional coverage for Case IH’s growing customer base.
Richard Mattinson, Director of Townson Tractors Ltd, commented: “We are proud to represent Case IH across these iconic farming regions and look forward to supporting customers with industry-leading machinery and dependable service.”
Following the announcement earlier this year covering the Cumbrian region, Lloyd Ltd will now expand its coverage to include its depots at Garstang and Holmes Chapel, covering North, South and West Lancashire, as well as Cheshire. This expansion builds on Lloyd Ltd’s strong reputation for customer service, technical expertise, and deep agricultural knowledge.
George Lloyd, Managing Director of Lloyd Ltd, commented: “For the past few weeks, we have been working closely with our partners at Case IH and have seen first-hand the potential to grow the brand across our areas. Their impressive product range has created real loyalty among its existing customers, and we are excited to have the opportunity to support both current and future customers from our branches in Cheshire and Lancashire.We have experienced teams at both branches who can provide the highest standards of sales and aftersales support.”
David Rapkins, CNH Business Director UK & ROI, added: “Both Townson Tractors Ltd and Lloyd Ltd bring exceptional capability, commitment, and regional understanding. Their expanded territories will ensure our customers receive the best possible experience, wherever they are.”
Townson Tractors Ltd and Lloyd Ltd will operate alongside the existing Case IH dealers until the end of 2026, at which point the territories will transfer in full to Townson and Lloyd.
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