Tyre firm is back in the game
- An updated tyre range by BKT is available in the highly popular farming simulation video game: from customised tractors to dynamic Adverts – this way the brand strengthens the tie between technology and agriculture
BKT, a multinational company in the Off-Highway tyre industry, has renewed its partnership with GIANTS Software and returns to star in Farming Simulator 25, the eagerly anticipated new edition of the popular video game saga.
After the success of the first digital experience through Farming Simulator 22, not only does BKT strengthen its presence in the virtual world, but it also recognizes and enhances the importance of an ever-growing sector that is becoming more and more central in communication targeting new generations.
The decision to invest in e-sports and gaming reflects BKT’s attentiveness to a dynamic and passionate audience, which is a keystone for the future. Employing exclusive content and innovative solutions, BKT confirms its leadership role not only in agricultural fields, but also in the virtual world – expanding the dialogue with a global community that shares the values of innovation and progress.
The BKT tires, which are already appreciated for their quality and performance by agricultural operators, will be featured in the game both as a replacement option – letting players customize their vehicles -, and as standard equipment on a growing number of high-powered tractors. The available patterns include some of the company’s best performing and most versatile solutions.
These include AGRIMAX FORCE, perfect for high-power tractors and harvesters; AGRIMAX V-FLECTO, ideal for tillage and transport applications by ensuring reduced soil compaction and excellent self-cleaning properties; and AGRIMAX TERIS, which provides excellent traction and high load capacity leading to outstanding performance in all harvesting operations. To round out the offerings, there are AGRIMAXFACTOR, whose robust polyester casing provides outstanding lateral stability and a faster steering response even in high-speed or heavy-duty operations, the MULTIMAX MP522 and MULTIMAX MP527 tires for multipurpose usage, as well as the versatile RIDEMAX FL693 M, which is perfect for road applications. Depending on their game strategy, players will be able to choose from a rich portfolio of BKT products, selecting the tire that best suits their different needs.
Also among the digital advantages is the dynamic advertising system: in four selected countries, gamers will be able to find digital billboards promoting the BKT brand directly within the game. An innovative solution that combines the real and virtual worlds, offering the brand unprecedented immersive visibility to create an increasingly direct link with the audience.
Through Farming Simulator 25, BKT aims to position itself as a leading-edge brand that is able to dialogue with new generations using a contemporary language that takes innovatively a young and passionate audience closer to the agricultural sector. “Being present on Farming Simulator 25 reaffirms our determination to forge a direct bond with users.” – Lucia Salmaso, Managing Director of BKT Europe states. – “This is not just a game, it’s rather a platform capable of bringing the public closer to the agricultural world in an amazing way by giving players the chance to choose our tires to customize their equipment and live an even more authentic and engaging experience. Our mission is to stay ever closer to our users – wherever they are, in the field as well as in the virtual world.”
Also, GIANTS Software celebrates this renewed partnership. ” We’re thrilled to continue our partnership with BKT” comments Martin Seidel, Account Manager at GIANTS Software. “In Farming Simulator 25, we’ve expanded the range by incorporating even more of their latest tires, offering players an even greater variety of options.”
Through Farming Simulator 25, BKT once again demonstrates its ability to innovate by finding new ways to connect with the public. This is much more than just yires: this is a broader vision combining technology, passion and entertainment to inspire a new generation of farmers, enthusiasts and professionals, even in their free time and leisure moments.
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