- New Holland will be in Hall 17 on stand 400
New Holland will showcase an array of exciting new, innovative, and sustainable products at the UK’s leading farm machinery show, LAMMA 2024, taking place on January 17 and 18 at NEC in Birmingham.
The company have not participated at LAMMA since 2020 so this will be the brand’s return to the trade show as well as the occasion to introduce several brand-new products to the UK market.
The main star on the stand will be New Holland’s new CR11 Combine Harvester, which will make its UK debut after been unveiled at the Agritechnica show in Germany. Unlike the model exposed in Hanover – a special golden edition to pay homage to the Agritechnica Innovation Gold Medal – the CR11 on display at LAMMA will feature the signature yellow colour, updated to a more modern version and the brand-new styling design of the brand’s combines.
Other new products to look out for include the New Holland T7.340 HD with PLM Intelligence, the new flagship model for the New Holland T7 tractor range which extends the maximum performance of the T7 Heavy Duty line to 340hp.
On the New Holland stand show-goers will find special QR Codes to access a broadcast WhatsApp channel where the brand will communicate dedicated deals and promotions that will be active during the show days. It will also display updates on special events, demonstrations and interviews with products specialists that will animate the New Holland stand.