Massey Ferguson has announced the MF 8S.265 Dyna E-Power Exclusive is the winner of Tractor Of The Year 2021.
This prestigious award, judged by a jury from 26 European countries, was presented at a special Tractor Of The Year 2021 fully digital event ceremony, on 18th December.
“Everyone at Massey Ferguson is overjoyed to receive the ultimate honour of Tractor Of The Year 2021,” says Thierry Lhotte, Vice President & Managing Director Massey Ferguson, Europe & Middle East. “With the MF 8S Series, we set out to define a new era, not just for Massey Ferguson, but also for tractor design and, of course, our customers.
“This prestigious award recognises how Massey Ferguson is defining a new era in straightforward and dependable tractor design. At the same time we are delivering an enhanced user experience and providing our customers with the benefits of connectivity and smart farming technology for a sustainable future,” he adds.
The Tractor Of The Year 2021 award is a new addition to the MF 8S trophies cabinet, as the MF 8S digital launch even won the Gold Medal Award in the category “Best Use of Digital Technology” and the Silver Medal Award as “Best B2B Digital/Hybrid Event” at the Best Event Award Italy 2020 as well as Gold Medal Award in the category “Digital Event” and the Gold Medal Award as “Best B2B Digital/Hybrid Event” at the Best Event Award World 2020, giving credit to Massey Ferguson’s shows and events strategy initiated back at EIMA 2018 blending physical presence and digital capabilities.