New Holland Agriculture wins 2020 Good Design Award for the BigBaler 1290 High Density

The Good Design® international jury panel of design professionals, leading industry specialists, design journalists and critics awarded the BigBaler 1290 High Density, which takes a new direction, using effectively advanced design techniques to enhance the efficiency of the ‘engineered’ components.

This range, designed for delivering all-out efficiency and productivity, has already received recognition from the industry, having been awarded both an Agritechnica Silver Innovation Medal and a Machine of the Year 2020 award.

The BigBaler 1290 High Density was one of the product designs selected by the jury from a record number of submissions from the world’s leading manufacturers and industrial and graphic design firms from over 48 countries. The award recognises the most innovative and cutting-edge industrial, product, and graphic designs produced around the world, and the selection is based on the criteria of quality design of the highest form, function, and aesthetics a standard beyond ordinary consumer products and graphics. As a winner of the award, the BigBaler 1290 High Density will feature in the Good Design Yearbook for 2020-2021.

Carlo Lambro, New Holland Brand President, commented: “We are honoured to receive this prestigious award, which recognises New Holland’s ability to put innovation at the service of its customers, always pushing the boundaries of productivity and efficiency. The BigBaler 1290 High Density is a winning example of how the collaboration between the CNH Industrial Design Team and our Product Engineering Teams enable New Holland to keep raising the bar on performance to the advantages of our customers. I would like to thank the design teams who developed this exceptional product.”