The 61st Doe Show – The Doe Show with a Difference

The Doe Show has been a firm fixture in the agricultural, construction and groundcare industries calendars since 1960. Held during the first week of February every year, the Doe Show attracts huge crowds to our head office at Ulting, Essex and is by far the largest agricultural, construction and groundcare machinery dealer in the UK, possibly Europe.

The organisers have said, “Given the current pandemic and restrictions we find ourselves under, it would be irresponsible to hold our 2021 Doe Show in the physical sense. However, we are delighted to be able to bring the 61st Doe Show to our customers, albeit in a different way than we have over the past 60 years. Finding new ways of engaging with our customers excites us and we are looking forward to the challenge!”

The Doe Show is a place for our customers to view the very latest in machinery from all the leading manufacturers and to seek advice from the attending manufacturers staff. This year Case IH, New Holland and every other brand that the company sells will have a dedicated page, filled with interactive videos and product walk throughs, so that you can learn about all the very latest equipment available on the market.

At this time of Doe move their old stock to make way for new items arriving in the Spring. This means customers can buy up brand new warranted machines at clearance prices, representing great value for money. This year they are partnering with auctioneers, Cheffins, to bring customers an online timed auction for their used, ex-demo, ex-hire and clearance items. There will be a support team on hand to help people throughout the duration of the auction and there are no buyer’s premiums so the price you bid is the price you pay.

The Doe Show microsite launches on 25 January and you can link from the main website or visit directly at


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