New theme days at Agritechnica 2025 adds value for exhibitors and visitors 

• 9 to 15 November 2025 in Hanover, Germany – Guiding theme “Touch Smart Efficiency” 

• Theme days for visitors: ”7 days – 7 themes” 

• High exhibitor participation expected  

Agritechnica 2025 will take place from 9 to 15 November in Hanover, Germany. Under this year’s guiding theme ‘Touch Smart Efficiency’, the world’s leading trade fair for agricultural machinery will once again be the forum for future issues in agriculture. Agritechnica will give visitors direct access to innovative, networked agricultural systems that use digital technologies to increase efficiency, sustainability and productivity.  

The new theme days concept is celebrating its premiere this year. With the slogan ”7 days – 7 themes”, Agritechnica will meet the needs of different groups of visitors on each of the seven days of the fair.  

Current levels of exhibitor registrations already suggest a high level of international exhibitor participation.  

As the world’s largest trade fair for agricultural machinery, Agritechnica is the most important information and business platform for farm professionals from all over the world – from agriculture and the agricultural machinery trade to the research and development sector.  

With its new theme day concept and technical program, Agritechnica 2025 aims to reach different groups of visitors efficiently, underpinned by the slogan “7 days – 7 themes” with theme-focused trade fair days. 

Theme days: Focus on target groups 

Each of the seven days of the trade fair offers a particular focus, enabling visitors to find the topics and technologies that are most relevant to them. This promotes targeted exchange between visitors and exhibitors.  

For example, the two Agribusiness Days on 10 and 11 November will focus on information 

and events relevant to dealers, contractors and large-scale farmers. Visitors will not only gain exclusive insights into the latest trends and technologies enabling informed investment decisions but also benefit from cultivating business relationships. The number of tickets for the two Agribusiness Days is limited. 

Related news:

Latest range of trailing shoe boom previewed at Agritechnica