Seven themed days for trade visitors at Agritechnica 2025
Touch Smart Efficiency: This is the guiding theme of this year’s Agritechnica taking place in Hanover, Germany from November 9 to 15. The world’s leading trade fair for agricultural machinery will offer visitors direct access to innovative, networked agricultural systems that use digital technologies to increase efficiency, sustainability and productivity. The new theme days concept offers visitors tailored information. Under the banner “7 days – 7 topics”, the world’s leading trade fair for agricultural machinery will target different groups of trade visitors on each of the seven days of the fair. The event is expected to attract 2,700 exhibitors from more than 50 countries, presented a complete overview off arm equipment. Ticket sales will open in July 2025 at the official ticket shop. A range of travel options, including hotel services are available at the Agritechnica website.
Each of the seven days of Agritechnica 2025 will feature a special focus area, enabling visitors to explore topics and technologies that are most relevant to their business. This structured approach facilitates targeted exchange between visitors and exhibitors.
• Innovation and Press Day, Sunday, 9 November
On this day, arable farmers, contracting businesses, future decision-makers, as well as the trade and business press, will have the opportunity to learn about technical innovations, strategies, and trends in modern arable farming.
- Agribusiness Days, Monday, 10 November und Tuesday, 11 November; limited tickets on sale
Agricultural dealers, contracting businesses, and large-scale farms benefit from the exclusive opportunity to explore the latest trends and technologies as well as cultivate valuable business relationships with exhibitors, helping them make informed decisions and investment plans. Ticket availability for the two Agribusiness Days is limited.
- International Farmers Day, Wednesday, 12 November
On Wednesday, decision-makers and investors from leading international agricultural regions will be exploring the latest trends and technologies for their agricultural regions while cultivating business relationships and planning investments. The focus on this day of the trade fair will be on France, Canada and the Czech Republic.
- Digital Farm Day, Thursday, 13 November
Machinery dealers, contractors and farms will receive the latest information – trends, strategies, products – on future topics such as robotics, automation, AI and precision farming. In keeping with this year’s guiding theme of “Touch Smart Efficiency”, the focus will be on greater efficiency through digitalization.
- Young Professionals Day, Friday, 14 November
The focus is on catering to the interests of young professionals and students worldwide: first- class networking opportunities and career information, live demos and discussions. This year, the Young Farmers Party has been moved to Friday for as part of the Young Professionals Day.
- Celebrate Farming, Saturday, 15 November
“Celebrate Farming” highlights the achievements of the agricultural technology sector, including agricultural contractors and farmers. Together, we honor the accomplishments, innovations, and future of agriculture.
More details about the new concept here.
Tickets and opening times
The trade fair will be open daily from 9:00 a.m. to 6:00 p.m. over seven days from November 9 to 15. The online ticket shop for Agritechnica 2025 will open in July. Visitors can purchase tickets in advance at a discounted price.
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