What’s new at LAMMA 2023?

  • LAMMA 2023 promises an attraction-packed return to the NEC, Birmingham on January 10th and 11th, with an inspiring combination of well-loved features as well as new ones
  • Designed to shine the spotlight on industry innovation, highlights include many new product launches, the LAMMA Torques programme of seminars and the Demo Arena

“We are delighted to be back to our traditional January dates for LAMMA 2023 and this year’s line-up is superb,” said Nichola Bell, Head of Events for Agriconnect which organises the show. “With more than 600 exhibitors, lots of product launches and exciting new features, LAMMA fans are in for a treat.”

Arable farmers looking for ideas and solutions will be spoiled for choice with launches including Dutch sprayer specialist Agrifac’s 6,000 litre Vanguard sprayer, manufactured to have minimal environmental impact (Hall 9, stand 9.250). Featuring new technology designed to save time and utilise smartphone technology, BDC Systems’ (Hall 8, stand 8.410) Grain Balance promises easy and accurate grain measurement post-harvest from field to storage. Meanwhile wireless technology on Cailbre Control’s Falcon grain sampler allows optimal and precise grain sampling (Hall 8, stand 8.130).

Labour saving and efficiency is the goal for many of the show’s launches, including the TR range of bale handlers by JM Agri-Design (Hall 9, stand 9.436), boasting 155% greater efficiency over conventional loader mounted bale handlers. Similarly, the new Fusion 4 range by McHale introduces the most advanced pick-up featuring enhanced throughput, increased bale density and faster wrapping speeds (Hall 10, stand 10.130).

To celebrate the new product launches at the show, organisers have produced a New Product Guide, outlining what’s new, and where you can find it.

With industry leading speakers and contributors, the LAMMA Torques programme of seminars and panel discussions (Hall 6, stand 6.740) will explore the issues on everyone’s minds when planning for 2023 harvest. Arable farmers cannot afford to miss the sessions around carbon, where might a biodiverse approach fit in your business and top cost saving tips for machinery efficiency with a panel debate including farmer Olly Harrison.

The Future Farming Trail showcases the latest technological advances and innovation from across the industry. Those of particular interest to the arable sector include SwiftDetect, a molecular diagnostic test which can detect down to just a few pathogen cells in a crop, helping provide an early warning and the chance for more informed decision making. Hutchinsons is keen to discuss the value of its Omnia software systems and agricultural data.

Other trail participants include farm management software solutions company Farmplan and Fox Robotics, which has developed a logistics Autonomous Mobile Robot (AMR) for agriculture. Machinery manufacturer Merlo UK will show visitors its latest offerings, Syngenta will bring visitors’ focus to ag-chem use, and UK Gaiago will discuss soil analysis and use of data for decision making. Visitors can find a full list and trail map in the LAMMA Showguide.

Contractors shouldn’t miss networking opportunities in the National Association of Agricultural Contractors (NAAC) Contractors Lounge available over both days at the show.  Sponsored by Fendt, the lounge (Hall 12, stand 12.460) offers a warm welcome to any existing or aspiring contractors. Hosted by NAAC experts, visitors can tap into advice and guidance on issues such as safety and transport, see a demonstration of its contractor calculating tool or discuss the Assurance Standard for Contractors.

For the first time, LAMMA will be hosting live demonstrations in its Demo Arena in Hall 18, stand 18.400. This will include new launches including tractors, ATVs and more, plus the latest kit powered by alternative fuel.

In the Health and Wellbeing Zone, farmers can get their own ‘kit’ checked out with a personal health MOT, providing a good start to 2023. Prioritising physical and mental health – of yourself and others – is the focus of the new zone organised by the Farming Help charities (Hall 9, stand 9.530). Representatives from Addington Fund, the Farming Community Network (FCN) and Forage Aid will be on hand to offer information, signposting and support, and are also holding panel discussions on both afternoons of the show. NHS AgriHealth Matters will also be on-site on day one of the show offering health checks and ‘flu vaccinations.